Please see instruction file. Be sure to follow the word count of 175 220 words. Be sure your response sounds

Please see instruction file. Be sure to follow the word count of 175 -220 words. Be sure your response sounds like a discussion and not a full blown paper.
Only use the ebook as a reference.
Again only use the ebook. no outside sources.
references:
Thompson: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
22ND EDITION, © 2020
By Arthur Thompson