Marketing Communications Plan
The team project is to be completed by teams of 5 students (depending on enrollment). You will select your preferred client option to work with on a first-come, first-serve 4 basis. The two clients are Brock’s Homestay Program for International Students and Tomorrow’s Voices, a Niagara-based children’s choir that I helped develop. The requirements will include preparing a plan that targets internal, business and consumer audiences against a set of marketing communications objectives that your client has provided. Each group will present their plan to the class and submit a written report. The report should be between 20-25 pages double-spaced (not including title page, references, and appendices).
An emailed copy only is required. Don’t waste your money on paper and ink. I am not fussy about what style of references you use but all sources you use must be appropriately resourced or you risk submitting work that does not follow the academic dishonesty policy at Brock. Note: I have uploaded two previous examples of marketing communication plans from previous courses I have taught onto Sakai. The reports are not intended to be templates for your project. Additionally, there are elements that you don’t need to include in your plans such as a PESTEL for example. Notes to the writer: This assignment is focus to build an IMC (Integrated Marketing Communication) plan for the Brock international homestay. Our goal is to attract clients to become the homestay family for the international students. I’ve attached the course slides and two examples as a reference of this assignment. Thank you very much.