Description ‫المملكة العربية السعودية‬ ‫وزارة التعليم‬ ‫الجامعة السعودية اإللكترونية‬ Kingdom of Saudi Arabia Ministry of Education Saudi

Description

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 1 MGT101 (1st Term 2024-2025)
Deadline: 05/10/2024 @ 23:59
(To be released to students on BB in Week 3)
Course Name: Principles of
Management
Course Code: MGT101
Student’s Name:
Semester: 1st
CRN:
Student’s ID Number:
Academic Year: 1446 H (2024-2025)1st Term
For Instructor’s Use only
Instructor’s Name: Dr. Nada Alnemer
Students’ Grade: /10
Level of Marks: High/Middle/Low
Instructions: Please Read them carefully


This assignment is an individual assignment.
Due date for Assignment 1 is 05/10/2024.

The Assignment must be submitted on BB only in WORD format via allocated folder.

Assignments submitted through email will not be accepted.

Students are advised to make their work clear and well presented; marks may be reduced
for poor presentation. This includes filling your information on the cover page.

Students must mention question number clearly in their answer.

Late submission will NOT be accepted.

Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.

All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Restricted – ‫مقيد‬
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬
College of Administrative and Financial Sciences
Assignment Purposes/Learning Outcomes:
After completion of Assignment-1 students will able to understand the
CLO1: State the concept of managementfunctions, roles, skillsof a manager and the different
theories of management
CLO 2: Describe the current trends and challenges in global business management.
Assignment-1 Please go through the Case and answer the questions that follows.
Starbucks’ Growth Destroyed Brand Value*
Starbucks announcement that it will close few stores in KSA, it is a long overdue admission that
there are limits to growth.
The founder Howard Schultz recognized the problem that his own growth strategy had created:
“Stores no longer have the soul of the past and reflect a chain of stores vs. the warm feeling of a
neighborhood store.” Starbucks tried to add value through innovation, offering Wi-Fi service,
creating and selling its own music. More recently, Starbucks attempted to put the focus back on
coffee, revitalizing the quality of its standard beverages. But none of these moves addressed the
fundamental problem: Starbucks is a mass brand attempting to command a premium price for an
experience that is no longer special.
Suppose you are hired by the Starbucks Coffee as CEO for Saudi Arabia. How will you help
company to recover and expand its operation in Saudi Arabia?
(*Source: This information is taken from the article “How Starbucks Growth destroyed Brand
Value” written by John Quelch published in HBR accessed from on 19/9/2020)
Assignment Questions
Q1. To sustain and expand the Starbucks Stores in Kingdom of Saudi Arabia, you have to write a
report (around 350-400 words) based on the following points:
(4 marks)
a. Identify the competitive advantage(s) in business for growth.
b. What different products and type of services can be offered?
c. Business objective/goals/vision
Q2. Explain the different types of planning for the different levels of management in Starbucks
in KSA. Include the typical time frame for which each plan is created. (250 words Approx.)
(3 marks)
Restricted – ‫مقيد‬
‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Part B
1. What do you understand by the term “Stakeholders”? Explain the differences between internal
and external stakeholders. Explain with examples how the International forces are affecting
the businesses organizations.
Restricted – ‫مقيد‬
(250 words Approx.) (3 marks)

Purchase answer to see full
attachment

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Description College of Administration and Finance Sciences Assignment (1) Deadline: Saturday 12/10/2024 @ 23:59 Course Name: Introduction to

Description College of Administration and Finance Sciences Assignment (1) Deadline: Saturday 12/10/2024 @ 23:59 Course Name: Introduction to AIS Student’s Name: Course Code: ACCT402 Student’s ID Number: Semester: First semester CRN: 50201 Academic Year: 1446 H For Instructor’s Use only Instructor’s Name: Habiba Moabber Students’ Grade: /15 Level of Marks:

Description ‫المملكة العربية السعودية‬ ‫وزارة التعليم‬ ‫الجامعة السعودية اإللكترونية‬ Kingdom of Saudi Arabia Ministry of Education Saudi

Description ‫المملكة العربية السعودية‬ ‫وزارة التعليم‬ ‫الجامعة السعودية اإللكترونية‬ Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University Department of Business Administration College of Administrative and Financial Sciences Assignment 1 MGT324 (1st Term 2024-2025) Public Management (MGT 324) Due Date: 5/10/2024 Course Name: Public Management Student’s Name: Course Code:

Description ‫المملكة العربية السعودية‬ ‫وزارة التعليم‬ ‫الجامعة السعودية اإللكترونية‬ Kingdom of Saudi Arabia Ministry of Education Saudi

Description ‫المملكة العربية السعودية‬ ‫وزارة التعليم‬ ‫الجامعة السعودية اإللكترونية‬ Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University College of Administrative and Financial Sciences Assignment 1 Quality Management (MGT 424) Due Date: 05/10/2024 @ 23:59 Course Name: Quality Management Student’s Name: Course Code: MGT 424 Student’s ID Number: Semester:

Description Operation discussion:  Read through the Case Study entitled “Highline Financial Services, Ltd.” in Chapter 3 of your textbook. Examine the

Description Operation discussion:  Read through the Case Study entitled “Highline Financial Services, Ltd.” in Chapter 3 of your textbook. Examine the historical trends this company has experienced for the three products (A, B, C) discussed over the two years shown.  Address the following requirements: Prepare demand forecasts for the next

Description ‫المملكة العربية السعودية‬ ‫وزارة التعليم‬ ‫الجامعة السعودية اإللكترونية‬ Kingdom of Saudi Arabia Ministry of Education Saudi

Description ‫المملكة العربية السعودية‬ ‫وزارة التعليم‬ ‫الجامعة السعودية اإللكترونية‬ Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University College of Administrative and Financial Sciences Assignment 1 Spreadsheet Decision Modeling (MGT 425) Due Date: 05/10/2024 @ 23:59 Course Name: Spreadsheet Decision Modeling Student’s Name: Course Code: MGT 425 Student’s ID

Description ‫المملكة العربية السعودية‬ ‫وزارة التعليم‬ ‫الجامعة السعودية اإللكترونية‬ Kingdom of Saudi Arabia Ministry of Education Saudi

Description ‫المملكة العربية السعودية‬ ‫وزارة التعليم‬ ‫الجامعة السعودية اإللكترونية‬ Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University College of Administrative and Financial Sciences Assignment-1 FIN 405 – Financial Derivatives Due Date: 28/09/2024 (End of Week-6) @ 23:59 Course Name: Financial Derivatives Student’s Name: Course Code: FIN 405 Student’s

Description ‫المملكة العربية السعودية‬ ‫وزارة التعليم‬ ‫الجامعة السعودية اإللكترونية‬ Kingdom of Saudi Arabia Ministry of Education Saudi

Description ‫المملكة العربية السعودية‬ ‫وزارة التعليم‬ ‫الجامعة السعودية اإللكترونية‬ Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University College of Administrative and Financial Sciences Assignment 1 Quality Management (MGT 424) Due Date: 05/10/2024 @ 23:59 Course Name: Quality Management Student’s Name: Course Code: MGT 424 Student’s ID Number: Semester:

Description ‫المملكة العربية السعودية‬ ‫وزارة التعليم‬ ‫الجامعة السعودية اإللكترونية‬ Kingdom of Saudi Arabia Ministry of Education Saudi

Description ‫المملكة العربية السعودية‬ ‫وزارة التعليم‬ ‫الجامعة السعودية اإللكترونية‬ Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University College of Administrative and Financial Sciences Assignment 1 Communications Management (MGT 421) Due Date: 5/10/2024 @ 23:59 Course Name: Communication Management Student’s Name: Course Code: MGT421 Student’s ID Number: Semester: 1st