Assuming that you have been tasked by Golden Village to conduct a market research to determine if the company should continue to operate its cineplexes and the decision alternatives that it has

Question 1 Assuming that you have been tasked by Golden Village to conduct a market research to determine if the company should continue to operate its cineplexes and the decision alternatives that it has, describe, with elaboration, the six (6) steps in the marketing research process. (28 marks)

Question 2 Discuss the four (4) distinctive characteristics of services for a company like Golden Village and employ two (2) price adaptation strategies that could help Golden Village increase its cinema patronage.

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